WHY YOU SHOULD WAIT 60 DAYS BEFORE STARTING A NEW BLOG
I’m sure many people have made quite a few successful blogs in less than 60 days, maybe even in less than 60 minutes! However, I believe that if you’re going to put your time, energy, and money into something that you are going to be taking seriously for a long period of time you shouldn’t just throw it together in 15 minutes. So are those “Start a Profitable Blog in 15 minutes” posts you see all over legit? I’m sure they are for some, but I’d rather live in a Rome that took more than a day as opposed to a Rome that was built in 15 minutes.
You have to find that sweet little medium that works for you, rushing a blog is fruitless! Why do you need a blog in 15 minutes? If this website or blog path is something that you want to take seriously by monetizing it or turning it into a business; TAKE YOUR TIME.
My official “I’m going to start a blog and take it serious” decision came for me in August, and I launched my blog in January. So yes, my entire launch process took 5 months and TRUST ME; thanks to my EDITORIAL CALENDAR I am creating this post for my launch but I can predict I will be scrambling, wishing for just a lil more time before I officially launch on January 2nd. I’m sure if I didn’t set a deadline for myself by promoting my launch date, I would have found various reasons (some being seeking “perfection” in my design) to delay the official launch of my blog. I had originally given myself a November launch date, and then I pushed it back to December. After getting my hands dirty in the process of creation, I knew that January would be the best time for me to start.
As stated, I wanted and still want to take this blog seriously and I WAS NOT going to take for granted that this would be hard work and long days. I was pretty unorganized back in August as I have a lot on my plate with my activities so I didn’t want to get overwhelmed or burnt out. I felt the initial 60 days was a nice amount of time to mentally prepare myself and try to create better life and productivity habits to handle my new added responsibilities.
I have a problem. That problem is falling in love with too many new and exciting skills and hobbies. I am a Tang Soo Do Martial Artist, part-time Cosplayer, Hula Hoop Performer and Teacher, and am pursuing a Personal Training Certification. All of those things I love, and think it would be great to make money from; and I have pursued opportunities to make money from those skills. However, in addition to that I want to own a T-shirt company, I want to have a separate graphic design company, I want to become a photographer.
I gave myself a LOOONNNGGGG pep talk before I began investing in this blog that I am starting to focus on being great at too many things. Once one skill or goal I’m pursuing has a rocky period, I fall for the next exciting thing I can change the world with. As much as I want to do everything, which will just make me average. Focusing on one thing will make me exceptional. ALL my life I have been doing two things since I’ve had access to the tools necessary to do them, writing and website/graphic design. I love it, I’m great at it and I’ve kept putting it off throughout my life being enticed by other pursuits of skills and become “bored” by my current pursuits. So, I gave myself tons of time to see if I would become bored of my pursuit of blogging and decide not to do it. But I eat, sleep, and breathe this blog sometimes I think about plans for it as I fall asleep and continue to think of those plans when I wake up. AND I LOVE IT. I gave myself the stamp of approval of passing the cold feet test and am ready to be exceptional at this (while still being a Martial Art-Hula Hooping-Personal Trainer-Cosplay Designer on the side! HAHA)
My editing process takes a while sometimes. Until I hire a dedicated VA or copywriter, I’m doing it all myself. I’m pretty stringent on details of writing and detest spelling and grammatical errors. English was my favorite subject and my English teacher in High School pounded writing rules in me that I use to this day. It’s rare that I write a post and have the “final draft” ready the same day. My favorite editing tip is to put the “final” draft of your paper out of your sight and mind for a few days and then come back to evaluate it with fresh eyes. Reviewing your content after a few days will help you spot grammar and spelling errors that you may have glossed over while first working on your content. In addition, I want to give myself time to come up with additional points or enhancements to my content that I may not have thought of originally.
I haven’t officially done the numbers, but I think I got this blog up and running for less than $100. I have to say that thanks to my skills, the work done on this site values ten times that amount but out of pocket I shelled out about $100. Looking at free themes, or not getting a self-hosted blog never sat with me well and I KNEW that was not what I wanted for my blog. I knew I had to spend some money to get my blog close (or better) to the ideal I had in my head. Also, the rule of law stands that if you buy a service in bulk, you save money. I want to put a nice lil bundle of investment aside for a service such as Tailwind and it’s super reasonable to save up for Tailwind in 60 days (or more) as opposed to rushing out into the world in a way that I didn’t want to. If you want that perfect, $150 theme then INVEST! This blog will be the digital palace you spend the most time on if it starts to pick up you of course want to be happy and comfortable in your new home. Giving yourself time to save up for the investments you need won’t break your budget, nor will you have a cheap and rushed looking website.
There have been so many hours of content that I have absorbed these past few months, and will continue to absorb in the future. Sitting through hours of YouTube videos and webinars, filling out workbooks, reading books worth of blog posts and instructions it is literally impossible to absorb and comprehend all of the VALUABLE INFORMATION that is out there. There has been tons of time chatting with customer service representatives and exchanging conversation in help forums and now I know how to fix most problems I have encountered with the back of my hand. What makes it even better is that I now have new skills and information that I can create content for! Before I even typed one word of any of my blog posts, I had 4 months’ worth of content and TONS of people and resources to thank for it. Most importantly, it helped avoid any overwhelm of learning as I went WHILE LIVE. I made some mistakes and made TONS of changes to my blog and designs after I learned new things and I am extremely happy to have done so.
Short but sweet; I went through about 4 logo evolutions before I got to my official one. I also have about 8 different color palettes saved to Google Drive. I had at one time “officially decided” that my brand colors were going to be rainbow. Further down the line, I “officially decided” my brand colors were going to be what I have now but about 1.5 times more neon… I actually have a blog post HERE about the evolution of my branding. I didn’t come up with my “Yo Hero” branding until about a month before launch. But I feel so comfortable, excited, and in love with my branding. Someone could give me 5 full pages of critiques about my logo, say that my color scheme is obnoxious, come up with anything and I will appreciate the critique but keep it moving. I love my brand; it’s unique and is a happy medium between what I love, and what works for the flow of the website and branding. (Hence the dimming down of my original color palette as too not be TOO harsh on the eyes, it was seriously MUCH brighter than my official brand colors).
Blogging isn’t going ANYWHERE so it’s not a race against time as soon as you decide that you want to get serious about doing it, so TAKE YOUR TIME. Give yourself a 60 day GOAL to launch your blog, as you begin the creation of your brand and website, you can determine if you need MORE or LESS time. Give yourself time to transition to your new blogging life and to see if blogging is really something you want to do. Put money aside to invest in the website, services, or programs that you need so that you can have a cohesive brand, and quality content. Most importantly, appreciate the journey and take time to learn and absorb all the valuable information and skills you are getting from your journey. The better versed you are at your new skills; the more content you have for your website if you translate that into valuable education for your audience.
Join me as I build a unique online community dedicated to connecting with heroes like you! If you want to save yourself from drowning in debt, save your boring blog, save yourself from overwhelm or procrastination, reawaken your creativity, or just connect with quirky, (super)powerful (hero)entrepreneurs, click below for a secret invite!